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Guest column: ‘Nano news’ & why you should care.

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My friend Gerald Baron is very good at figuring out what new things mean and the impact on those in emergency management. We’ve been living with “nano news” for a while but probably didn’t realize what it was. Essentially it’s instant news without the editing, processing and context that journalists traditionally provided. Or, as Gerald has written, “realtime information sharing from the source–from the scene, the front-lines or by real time sharing of police scanners and the like”. The aps and websites broadcasting public safety radio traffic that we’ve become familiar with are part of what fuels “nano news”.

What bothers me greatly is that too often these days during breaking news coverage, traditional news media puts unconfirmed scanner information and other unconfimed reports (AKA rumors) on the air and/or on the web. We once counted on reporting by these organizations to be an important source of reliable information. With many of the mistakes made during the Boston Marathon news coverage and other significant events in recent years, some of the major news organizations are becoming no more valuable as a source of reliable information than the neighborhood gossip on Facebook or Twitter. More reason an “official” flow of information on social media platforms needs to be established in the very early stages of an incident.

As the Boston Marathon bombings proved, “nano news” can have a direct impact on the management of an incident. Here’s Gerald’s view as orginally posted in his blog Crisisblogger (a site you will want to read regularly).

In a recent keynote presentation I made to an emergency management conference and in a post on Crisis Comm over at emergencymgmt.com I used the term “nano news.” Since it has been referenced lately by others I thought some further thoughts here might be worthwhile.

Webster defines “news” as ” a report of recent events.” “Nano” is one billionth of a second. Nano has come to refer to anything very small. So what is very small news?

In the Boston bombing manhunt one new feature of reporting news came to the wider public attention. This was the quite wide-spread use of police scanner apps, websites like “broadcastify” and linking police scanners to the internet through Ustream. What all of these methods do is the same: they capture the realtime police communications as the responders are doing their job. In this case, hunting down and capturing the remaining suspect in the Marathon bombing.

News media using police scanners to gather information is nothing new. And of course, there are those, some might call them geeks, who make a hobby of listening in on police radios. What is new is the use of the internet and social media such as Reddit, 4chan and Ustream to share that real time police activity with the rest of the world. This is a game changer in several respects.

One, it takes “instant news” to a whole new level. This is getting as close as it seems possible to being one of the eyewitnesses on the scene, except you can be on the other side of the globe. How do you get faster than instant? Nano, I guess.

Second, it is “small news.” It comes in the tiniest bits and pieces. For example, the Redditor who was following a police scanner app reported during his or her continual stream of reports from the police scanner that “we have movement, arm is moving.” This was one of the first indications to the police and simultaneously to the world that the suspect was alive under the tarp covering the boat. A tiny bit of information, but yet so significant to those “on the scene” eagerly watching events unfold.

Third, it is fully unfiltered, unchecked and unreliable. It’s long been said that the first reports about almost anything are bound to be wrong. But when those first reports are not about what HAS happened, but what IS happening, it seems almost more certain they will be wrong. We saw that to tragic effect in the Boston situation, where a police scanner referencing the name of a possible suspect was picked up and distributed widely throughout the internet. One women’s organization with 300,000 Facebook likes put that name out and apologized when it turned out to be a missing student who was found dead a few days later. The apology included the explanation “I’m not a journalist,” as if that excused the distribution of a false report to hundreds of thousands. What the new “nano news” reporters seem to not understand is that they are “journalists” or “broadcasters” in the sense that what they say can and often is distributed to thousands or even millions and they bear some responsibility when the false information ends up impacting response activity or the lives of those involved.

Fourth, related to the above, information true and false can be harmful. It can hurt police or response operations. It can compromise public safety. It can cause untold damage to reputations and cause extreme emotional pain. Because of this, no doubt the emergence of “nano news” will prompt the further use of encrypted radios, but I would guess may also spur legislation. Legislation is often a recourse when people act irresponsibly and most “5-0 Scan kids” as I call them (after the popular app 5-0 Scan) would not consider it irresponsible to simply relay what is on the police scanner. But it can be and often is. When they use their computer to live video a police scanner and share that on Ustream they would not think of the harm they could be causing. But they should.

We have left an era of “processed news.” That is information that is gathered, vetted, verified, compressed, packaged and distributed to a waiting audience. The audience has become the broadcaster and those charged with vetting, approving and packaging are struggling mightily to figure out how to be responsible when they can’t possibly beat the police scanners or the on-the-scene eyewitnesses sharing what they observe on Twitter. As they get closer to nano news themselves, mistakes with potentially huge consequences are inevitable. But, when it is desperately important to us, we can accept those errors are part of the price we pay for getting what we want right now.

Nano news is here to stay. For good and ill.

UPDATE:

Just after writing this I read this excellent post by Bill Salvin about using Twitter in the first hour after an incident. He’s right on the money and since Twitter largely created the nano news phenomenon, it is essential that crisis communicators follow Bill’s advice.

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FDNY obsession turns dark. Firefighters face threats from groupies.

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The New York Post’s Susan Edelman and Candice M. Giove, the same reporters who broke the FDNY EMS social media scandal stories, are again focusing on FDNY. But this time they are looking at FDNY “wannabes” in an article titled “Culture of FDNY groupies rages out of control as ‘badge bunny’ obsession turns scary”.  Women who want to date New York City’s bravest and men who apparently want to be firefighters so badly that they become obsessed.

Sunday’s article focuses on 34-year-old Christine Cuocolo, an IRS employee, and two men she associated with who are fire buffs, Gary Battista and Scott Main. It’s a detailed article that shows a really dark side that resulted in pictures of firefighters wives and children being posted online, threats of physical harm to specific firefighters and even threats to blow up a firehouse.

Here’s an excerpt to get you started, but make sure you read the whole article:

Some buffs listen to scanners and chase sirens, taking spectacular action shots of blazes to display as trophies. “You guys are sooo awesome,” a female fan recently cooed on one page.

Cuocolo, who showed off a scanner, crafted YouTube videos and slide shows lovingly depicting her favorite engine companies.

She brought plates of cookies to firehouses to “show support because I respect them,” Cuocolo told The Post.

She also confessed to crushes on firefighters at Engine 65 on 43rd Street off Sixth Avenue — and a desire to date them.

But Cuocolo popped by so often — she also brought flowers and memorial plaques for the fallen — the crews grew uneasy. FDNY rules permit visitors inside firehouses only during “open houses”; they can’t just hang out.

When the firefighters finally told Cuocolo to stop the surprise visits and Facebook postings, her adoration twisted into obsession and fury, fellow buffs and firefighters said.

Cuocolo, the daughter of an ex-NYPD cop-turned-private investigator, dug up information on some firefighters and posted photos of their wives and children. At least one firefighter demanded she remove them.

Read entire article

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Facebook problems in the Nation’s Capital. Five DC firefighters taken off the street for comments about police.

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Jackie Bensen, WRC-TV/NBC4:

D.C. Fire and EMS put five firefighters on desk duty after one of them posted a picture critical of D.C. police on Facebook and four others commented on it.

After a D.C. police officer wrote a traffic ticket for a firefighter, that firefighter took a picture of the officer walking toward his cruiser and posted it on his Facebook page with a comment to the effect of “This is why we should be careful and take our time getting to incident scenes,” sources told News4.

The post is said to be so inflammatory it was brought directly to the attention of both Fire Chief Kenneth Ellerbe and Police Chief Cathy Lanier.

Top D.C. fire and police officials viewed those comments as a reference to the March incident in which a D.C. motorcycle officer waited 20 minutes after being struck by a hit-and-run driver before being transported to a hospital by an ambulance from Prince George’s County.

D.C. fire immediately transferred those five firefighters from the field to desk duty.

“Right now it’s in the investigation phase,” said Ed Smith, of the firefighter union. “Hopefully they’ll be back to duty soon, and then we’ll have to deal with any disciplinary proceedings if there are any depending on the outcome of the investigation.”

The temporary reassignment of that many firefighters affects staffing levels, Smith said.

“Having these members off the street on desk duty definitely adds to the overtime problem and other members getting relief from duty,” he said.

Through a spokesman, Ellerbe said the fire department can’t comment because it is a personnel matter.

The post was removed from the firefighter’s Facebook page.

Neal Augenstein, WTOP.com

Four firefighters commented on the original post, and were also assigned to desk duty, according to Ed Smith, president of the D.C. Firefighters Association.

“There isn’t a social media policy in place,” says Smith. “If members are going to be held accountable then it needs to be upfront and the rules need to be known about what’s in bounds and what’s out of bounds,” says Smith.

Smith says the issue isn’t only a public safety concern.

“Employees in all workplaces are struggling with social media policies,” says Smith.

The head of the firefighters’ union says establishing a policy reflects expectations, but also provides for free speech.

“You have to find that fine line between keeping the public trust and respecting members’ First Amendment rights,” says Smith.

Smith says he’s reached out to his counterpart in the police union, “just to let him know we respect our brothers and sisters in blue.”

D.C. Fire has not responded to a request for comment.

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To share is human. To be right, divine. Be skeptical. Stop helping the people who prey on your emotions.

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Our emotions run high after a day like yesterday. We are outraged. We want to help. But for most of us our only direct connection to the people in Boston is through the keyboard of our computer via Facebook. When we see a picture like the one above our first instinct is to immediately share this outrage with our Facebook friends. As of 8:20 AM EST, this version of this image was shared by more than 37,000 people (up from 31,000 an hour earlier).

But do you know what you are sharing? Consuming news and information on the Internet, Facebook and Twitter requires a healthy dose of skeptisism. There is an enourmous amount of crap out there, including this picture and the description with it.

It was not a girl, but an eight-year-old boy who was one of three people murdered yesterday in Boston. His name is Martin Richard. His death is tragic enough that we don’t need a back story connecting a child’s fictional death to the Newtown tragedy to get our attention. Even if you didn’t know that information, there were a couple pretty obvious warning signs that this image and message were a hoax, including that this girl was participating, not in the Boston Marathon, but a 5K.

There are people out there who know many of us are easy marks after something like this. Some of them will be asking you for money. Others will try to suck you into their political cause. And then there are the ones who get their jollies by getting us all worked up over something that just didn’t happen.

We all have friends on Facebook whose day isn’t complete unless they are outraged or mourning something or many things. There is no filter between what they read and the share button. Some of it comes from what a journalist in St. Louis referred to a number of years ago as COD, Compulsive Outrage Disorder. For others, it comes from a good, well-meaning place of just wanting to show compassion.

Believe it or not, there are ways any of us sitting at home watching can help after a tragedy that go a little beyond telling your friends to wear a certain color or to post a certain picture. Among them, volunteering for an organization that is assisting victims or donating to a legitimate charity in honor of a victim.  

And while it takes more time and effort than liking a slogan or a poster on Facebook, we can actually increase our own knowledge and undertsanding of what happened by finding the real stories of the real victims and taking the time to read them. Then maybe you will be inspired to write a few sentences to send to your friends, sharing your own thoughts rather than forwarding someone else’s slogan or agenda.

But even if you don’t like any of those suggestions, please just do a favor to all your Facebook friends and be a little more cautious and skeptical before hitting the share button. When we share a picture like this one, I think we are actually dishonoring the people we were intending to honor.

Firefighters in Hazleton, PA say someone is putting false messages on radio channel. Suspect mentioned on FD’s Facebook page.

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This is a little different. While, through the years, we have seen a number of cases of someone keying up or putting false messages on a fire department’s radio system, this is the first time I recall a fire department using social media to call out a suspect.  The news story done by WNEP-TV (above and below) does not mention who may be causing this interference. But an April 4 post from the Hazleton Fire Department on its Facebook page gets pretty specific about a suspect and brings a lot of pointed comments.

Bill Wadell, WNEP-TV:

Firefighters in Luzerne County are turning to police to help them find the person responsible for intentionally interfering with emergency communications on a county-designated radio frequency.

Hazleton Deputy Fire Chief Brian Mandak told Newswatch 16 that he believes the same person has interfered with the frequency used by firefighters in the southern end of Luzerne County several times in the past few months.

Mandak said last Thursday night, the same man used the frequency to tell firefighters that they did not need to respond to the scene, where a pedestrian had reportedly been hit by a train near Vine Street.

The firefighters ignored the confusing chatter, and Mandak said that they continued driving to the scene and were needed to help load the injured man into an ambulance.

PAY ATTENTION TO THIS: SMACSS epidemic in New York. Post uncovers cache of patient pictures online. This will be more than a local story.

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Read Bill Boyd’s view at It’s Not My Emergency blog

Previous coverage

It is getting a lot uglier in New York over social media use by those in public safety. Today’s article by Candace M. Giove and Brad Hamilton in the New York Post takes the problem of Social Media Assisted Career Suicide Syndrome (SMACSS) in FDNY EMS beyond the fire commissioner’s son and the lieutenant with the racist tweets.

PLEASE PAY ATTENTION TO THE FOLLOWING: My prediction is this article will be national news by tomorrow and will have reverberations across the country on the use of social media by fire, EMS and police. If you have a similar problem in your own department, my suggestion is to take care of it now before it becomes news. There will soon be reporters everywhere looking for this.

Here’s how the article begins:

The Bad Lieutenant is part of a sick clique.

In addition to uploading racist rants and Nazi nonsense, EMS Lt. Timothy Dluhos also posted pictures of patients, including one of a heavy-set woman with a snarky caption Photoshopped over her wheelchair: “Wide Load.”

Publicizing photos of the ill, injured or dead without permission is a violation of city rules and federal privacy laws, but some first responders can’t resist snapping shots of people they’re supposed to be helping.

The photos of grisly corpses, gruesome wounds or humiliating circumstances provide fodder for mocking and gawking.

Read entire New York Post article

You may recall last Sunday’s story where reporter Candace Giove confronted Lt. Dluhos about his hate filled tweets. That’s when Lt. Dluhos, who is now suspended without pay, broke down and cried over the possibility of losing his job. Since then people claiming to be supporters of the lieutenant have targeted Candace Giove with a series of hate filled messages and death threats. Here is an excerpt from the New York Post article by Brad Hamilton:

On Wednesday night, Footer and P-Rock, hosts of an online radio program called “The Red Show,” poured out their admiration for Dluhos.

“I love him,” gushed P-Rock. “He’s a brave motherf–ker, but in the end he’s going to come out fine . . . He’s been cornered as a racist, and that’s not true. Tim’s our guy.”

“The guy’s getting railroaded here,” remarked Footer.

Dluhos called in to thank the radio show for its support. The two hosts then took pot shots at Giove. “Like I said to that dumb c—, ‘He’s out there saving lives!’ ” said Footer.

Then the hosts tried to guess the reporter’s ethnicity: “For me she looked a little yellow, like Middle Eastern. I don’t think she should be allowed to carry a backpack.”

Read entire New York Post article

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SMACSS hits again: FDNY EMS Lieutenant breaks down when confronted by reporters about racist tweets. Anti-Semitic comments target Mayor Michael Bloomberg.

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Social Media Assisted Career Suicide Syndrome (SMACSS) seems to be a big problem these days. A week after exposing the tweets that resulted in the resignation from FDNY EMS of the son of Fire Commissioner Sal Cassano, The New York Post is at it again. This time they confronted EMS Lt. Timothy Dluhos about a series of ”racist, sexist, anti-Semitic and anti-Asian comments” on his Twitter feed. Lt. Dluhos broke down and cried.

Susan Edelman and Candace M. Giove wrote they met up with Dluhos on Friday in front of his home. Dluhos is 34-years-old and assigned to the Bedford-Stuyvesant area of Brooklyn. He told the reporters he was sorry and his life is ruined.

In his tweets, Dluhos referred to New York Mayor Michael Bloomberg as “King Jew” and “King Heeb”.

You should read the whole account from the reporters, but here are some excerpts:

* “I’m going to give up racial insults for Lent,” he tweeted Feb. 12. “Jesus that didn’t [last] too long. F–ken chinks can’t drive.”

* “Hahaha! I work with the coloreds,” he wrote in a Feb. 8 exchange. “For 12 years so that s–t just run off on me.”

* “Too bad he didn’t have rabies or AIDS and too bad he didn’t bite King Heeb’s face off,” he tweeted on Groundhog Day, Feb. 2, recalling when the groundhog Staten Island Chuck nipped Bloomberg at an event at the Staten Island Zoo.

* A gold Nazi-era pin with a German U-boat and a swastika is “my most prized artifact,” he boasted on Jan. 30.

* He repeatedly Photoshopped an image of an unnamed black teen — putting a Hitler mustache on one photo and a surgical mask on another with the caption, “I’s be a doxter.”

It comes less than a week after The Post exposed the vile racist and anti-Semitic tweets posted by Fire Commissioner Sal Cassano’s own EMT son. Joseph Cassano, 23, who quit the next day.

Read entire New York Post article

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Miami-Dade captain demoted over Facebook post testifies at arbitration hearing. Brian Beckmann stands by comment posted off-duty in Trayvon Martin case.

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STATter911.com previous coverage of this story

Click here to watch report on Brian Beckmann’s tesimony

A Miami-Dade Fire-Rescue captain demoted last May to firefighter after posting a controversial comment to his personal Facebook page about the Trayvon Martin case testified yesterday at his arbitration hearing. According to news reports, Brian Beckmann, who wrote that urban youth were products of “(expletive), ignorant, pathetic, welfare dependent excuses for parents” and made disparaging remarks about a prosecutor, mostly stood his ground on his comments and his right to make them.

WFOR-TV:

At the arbitration hearing, Beckmann, speaking for the first time publicly, said the use of a single profanity in the posting was offensive, but none of the rest was in “the context” that it was offered.

In a statement given early on the Miami Herald, Beckmann said he was a “private citizen” with the “same right to freely express an opinion on any subject” as any other citizen.

On his Facebook page, however, Beckmann held himself out as more than a private citizen.

“I did identify myself somewhere in there, I believe I did identify myself as a captain of Station 65,” Beckmann conceded under grilling by an assistant county attorney.

WPLG-TV:

Beckmann is asking the arbitrator to reinstate him because he believes his right to due process was violated. He says the determination of his punishment was based on politics and not objective judgment by his supervisors.

“This was a very predominant issue in the media. You couldn’t turn on a TV or sit at a table at a fire station without people talking about it in some context,” said Beckmann. “It was, on top of that, extremely frustrating for me to hear what I heard in that press conference. This was something that invoked a response in me that, I was upset, I was very upset at Angela Corey for her actions. I found it very irresponsible.”

In January, the county made its case to an arbitrator. The county argued Beckmann violated its social media policy by speaking on behalf of his fellow coworkers in his private post.

Public safety in the digital age: Blogger surrounded by police broadcasts the negotiations live on the Internet.

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Click here to listen to the negotiations between a police lieutenant and blogger

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In March of 1977 a group of Hanafi Muslims got the attention of the world after taking over three buildings in Washington, DC, killing two men, wounding another, and holding hostages for 39 hours. They forced one of the hostages to contact a local radio station and relay their demands. It is just one of many examples where hostage takers, or those barricaded and surrounded by law enforcement, have attempted to get their message broadcast by radio and TV stations and printed in newspapers.

What happened in Baltimore last night is an important reminder that this whole concept of message transmission during such a standoff has changed. It’s another example of how the Internet and social media have greatly impacted the world of public safety. As we have often talked about here and in talks around the country, for better or worse, you no longer need to own a radio or TV transmitter or a printing press to reach the public. Those tools are in the hands of everyone.

A few years ago I predicted it wouldn’t be long before we would see video of a rescue at a fire shot and posted to YouTube by both the rescuer and rescuee. What James MacArthur did last night may be the law enforcement equivilent.

MacArthur, the publisher of the blog The Baltimore Spectator, had his home surrounded by a Baltimore City Police Department tactical unit serving an arrest warrant on a 2009 gun case. MacArthur broadcast live via Internet radio the negotiations to surrender with Lt. Jason Yerg who was attempting to get the blogger to come out of his house peacefully. The recording of that more than two hour conversation can be found here.

WBAL-TV:

Police said Frank James  MacArthur, 47, emerged late Saturday evening after having remained inside his  home when officers sought to serve a warrant issued in June by his probation  agent stemming from a 2009 gun case. Authorities said MacArthur had missed a  court date.

With a tactical unit  outside, MacArthur broadcast his talks with a police negotiator on The Baltimore  Spectator website. He expressed frustration about his treatment by police,  telling listeners, “I am surrounded by a bunch of men with guns.”

Adam Bednar, North Baltimore Patch:

According to electronic court records, MacArthur was wanted for  violation of probation regarding gun charges filed in 2009. Police went  to his address in the 400 block of McKewin Avenue to take him into  custody. When he refused to answer the door, a standoff ensued.

Eventually a police SWAT team was called to the scene because of  police concerns about messages posted to  MacArthur’s Twitter account during the past few days.

“What we’re seeing going on is an abuse of SWAT. I’m seeing that the Baltimore Police Department … that because  of something said on Twitter allegedly, we so quickly end up with a  SWAT situation. This is highly disturbing to me as a citizen of this  town. That it’s so easy to get a SWAT deployment,” MacArthur said. 

Firehouse websites banned under new Baltimore social media policy. Critics also concerned about free speech issues.

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According to the Baltimore Sun’s Kevin Rector a new policy covering social media and the Internet for Baltimore City firefighters bans wesbites like the one above, for Engine 8 and Truck 10. But, so far, that’s not the part of the policy that is proving controversial:

Under the policy, department personnel can be reprimanded for anything they write online about their jobs that doesn’t adhere to conduct rules, which require “good judgment” and “courtesy and respect to the public and to fellow employees.” The policy also restricts them from sharing information about fire scenes.

Fire Chief James S. Clack said the department crafted the policy to protect firefighters from getting into trouble for sharing sensitive information.

But union leaders called the policy too broad and said the department created it unilaterally after negotiations with union attorneys broke down last month. Social media and free-speech advocates balked at the scope of the policy and questioned its legality.

Bradley Shear, a Bethesda attorney who has advised state legislators in Annapolis on social media policy, said the new provisions are “troubling” and potentially unconstitutional.

“I think the policy is clearly suspect,” Shear said. “It’s over-broad, it’s retroactive, and I think they need to go back to the drawing board.”

Read entire article from The Baltimore Sun

Chief Clack told The Sun that while attorneys for the City threw in a lot of things, ”I’m going to be most interested in people when they’re working”,

The policy, like many these days, brings up as many questions as it answers. One thing that is banned is ”the real-time public disclosure of locations of deployed units, assets or personnel or any other real-time information from an incident scene.” Until earlier this year, IAFF Local 734 was using Baltimore City firefighters to provide such information to the public much as IAFF Local 36 in Washington, DC is doing currently. Could a fire department legally ban such union activity?

As you heard Curt Varone discuss with me in our IAFC webinar 10-days-ago, a social media policy is extremely important, but striking that right balance in today’s environment while this is all evolving, will prove to be challenging.

FDNY & others tweet through the night … a very rough night. Social media, both a beacon in the storm & one that can lead the public & the news media astray.

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Gerald Baron’s Crisis Comm: Sandy again shows the best and worst in social media

Figuring out which Sandy photos are real & which are fakes

Also, Bill Boyd on NY Mayor Michael Bloomberg’s pre-Sandy announcement 

In our presentations around the country we have been pushing the fire service to be a trusted and valued source of information for the community by using social media on a daily basis. And we always add that they should be an instant source of information when things hit the fan.  On the East Coast they hit the fan yesterday in a very big way.

Hurricane Sandy proved there are plenty of fire chiefs and other government officials who get that one of the most efficient ways to reach the community (and the traditional news media) during a critical incident is through Facebook, Twitter and the Internet. Especially when the power is out and the smartphone, which seems to be the primary source of information for the masses, is the ONLY line of communications.

I know I am will be missing some, but here are few in my region I followed that seemed to be doing a very good job of keeping the public informed via Twitter: Alexandria, VA (@AFDCHIEF200), Arlington County, VA (@ARLINGTONVA), Fairfax County, VA (@FAIRFAXCOUNTY), Howard County, MD (@HCDFRS, @HCDFRS_CHIEF, @KENULMAN), Montgomery County, MD (@MCFRS, @MONTGOMERYCOMD), Prince George’s County, MD (@PGFDPIO, @PGPDJULIE, @COUNTYEXECBAKER ), Washington, DC (@MAYORVINCEGRAY, @IAFF36).

Again, this is not an exhaustive list, just some local jurisdictions I noticed that had people (in some cases elected officials), communicating timely information on a regular basis as Sandy created serious problems. Many of these folks also understand that social media is two way communication and answered a lot of questions from the people they serve.

One East Coast Twitter feed getting a lot of attention today is FDNY’s. A Yahoo! News story by Chris Moody featured FDNY Social Media Manager Emily Rahimi who worked through the night cranking out more than 100 tweets:

“I was just tweeting to people who were not able to get through to 911,” Rahimi told Yahoo News.

Rahimi posted updates to the official FDNY Twitter account urging those facing emergencies to dial 911. Because the response effort was divided among city government agencies,  calling 911 allowed dispatchers to filter out assignments instead of  every request going to the fire department.

“*Do not* tweet emergency calls,” Rahimi wrote as the storm hit.

But for those unable to access a phone or who could not get through, Rahimi was there to help.

Sandy once again proved there is also a lot of information on Twitter and Facebook that can’t be trusted. In some cases the mainstream news media took these social media rumors and misinformation as gospel and spread the information on its own platforms. I am not sure at exactly what point it was decided that journalists no longer need to verify the information they report. It’s one thing to report as gospel what Emily Rahimi is tweeting on @FDNY and something else completely when @JoeSchmoe is telling you the New York Stock Exchange is underwater or workers are trapped in a Con Ed plant.

From The Guardian’s US News Blog by Amanda Holpuch:

Reuters reported that 19 Con Edison workers were trapped inside a power station. The organization said on Twitter that the report was untrue and a Con Ed spokesman, Allan Drury, confirmed to the Guardian that the story was false. On Tuesday afternoon, Reuters’ 12-hours-old story was still online.

“There was really nobody trapped in the building,” Drury said. “There was some people that were helped out, but they probably could have got out on their own.”

My friend Gerald Baron writes about this important issue in his Crisis Comm blog today. Gerald points out there are many emergency managers who, because of the spreading of false and malicious information, aren’t convinced social media is the answer at a time of crisis. Gerald counters the downside with these upside arguments:

No doubt, those wanting social media in emergency management to go away and leave them alone are finding plenty of fodder for their arguments. False information is rampant. Incredibly, some use it for evil purposes. But, if you need arguments to counter these, consider this:

- communication resilience–nothing stays up and running like the Internet and these social media channels

- self correcting nature of the Internet (I heard about the false picture circulating by email through social media at least one day before it showed up)

 - because this is where citizens and media get info, both true and false, it is incumbent on every official communicator to monitor and respond to the false info …

I would add that proving yourself by providing good and timely information when it is most needed will make you that valued, trusted and instant source of information the public once believed only came from radio, TV and newspapers.

As for my friends in the mainstream news media, if you want to remain relevant during this type of breaking news, you have to stop helping spread rumors. Practicing good journalism with social media will set you apart from the other crap that will always be out there during a major emergency. If not, there are a lot of government officials who seem to be ready to fill that role.

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Having a social media policy doesn’t mean you’re a socialist. That & other useful info from Varone & Statter’s free SM webinar.

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Okay, I will admit right at the top that no fire chief or anyone else has ever said to me they are concerned about being labeled a socialist if they get involved with social media. But I guess it could happen.

I’ve certainly heard lots of interesting excuses about why fire departments don’t have an official Facebook page or Twitter account or why no overall social media policy is in place. As Fire Critic Rhett Fleitz likes to point out, your department is involved in social media whether you decide to address it officially or not. The public and your firefighters are already posting plenty about your activities.

Tomorrow (Tuesday) at 11:00 AM EDT, I will team up with my friend Curt Varone for an IAFC webinar sponsored by American Military University titled ”Social Media Issues in the Fire Service”.

Curt brings a unique perspective to this topic as a fire service veteran and a lawyer. As much as anyone I’ve seen, Curt is on top of the ever changing legal landscape when it comes to social media and public safety. His FireLawBlog.com is a must read for today’s leaders.

They are still trying to figure out exactly what it is I bring to the table for this webinar (as am I). But it will likely have something to do with the good, the bad and the ugly that comes from social media. Essentially an overview of how to avoid some of the dangerous potholes and use SM as an important tool to communicate with the people you serve.

Click here to sign up (it’s free) and join us tomorrow at 11:00 AM EDT.

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A must read update: The Facebook post from Columbus, MS that caused veteran firefighter to resign. Three others get long suspensions for hitting “Like”.

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Previous STATter911.com coverage of this story here and here

As we’ve been reporting, there has been a good deal of controversy in Columbus, Mississippi over a Facebook post that resulted in the resignation of Firefighter Brad Alexander and the 30-day suspensions of two other firefighters and a cop. The post that caused all of this had been taken down from Alexander’s personal Facebook page and until now had not been part of the news coverage. Sarah Wilson at the Columbus Packet was able to track down the actual post and it was published this morning:

People never cease to amaze me. Mama yelling oh my baybee my baybee….Hey you stupid ass, where was babyeees mama at while your 2 year old was getting hit by a truck. Mama needs to have her guts cut so there wont be anymore babies. Freeloading ignorant woman

Lance Luckey, Damon Estes, Eric Minga and 12 others like this

The posting on Facebook came after Alexander responded to a child struck by a pickup truck on August 20th. According to the Columbus Packet, two-year-old Tyree Sparks Jr. was being watched by a family friend when he ran from the porch into the street and was hit. The boy recovered from relatively minor head injuries:

Shanta Henley, Tyree’s Aunt and Classie Craddieth, his grandmother raced from another neighbors home across Military Rd. as soon as they saw the commotion. Henley and Craddieth held the boys hands to calm him until emergency responders arrived minutes later. Sparks’ Aunt, Shanta Henley,accompanied Sparks in the ambulance and Craddieth and another Aunt, Shameka Nickelson, followed them to Baptist Hospital.

They said that the mother of the child,Terrance Henley, was actually on her way back from Columbus High School , where she is a Senior, when the accident occurred and was extremely emotional after she learned her child had been struck.

Read entire Columbus Packet article

Reporter Wilson writes that relatives of the boy are quite upset about the post and are considering legal action. Also, a group of citizens are organizing a fundraiser to assist the Facebook 4, as they have been dubbed.

Much of the controversy stems around the suspensions for Firefighter Damon Estes, Firefighter Eric Minga and Police Officer Lance Luckey who hit “like” after reading the post. Columbus, Mississippi does not have a social media policy.

According to Wilson, there is no comment from city officials about the identities of the other 12 people who clicked “like” for this now infamous post.

Hit ‘Like’ on Facebook & be suspended for 30 days. If you don’t believe me just ask two firefighters & a cop in Columbus, Mississippi.

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Read earlier coverage

We first heard from our friend Curt Varone about a sheriff’s department civilian employee in Virginia who lost his job after hitting “Like” on a Facebook post. Now we have learned the discipline for two firefighters and a cop from Columbus, Mississipi who clicked “Like” on a Facebook posting in August by now former Columbus firefighter Brad Alexander. Firefighters Damon Estes and Erik Minga and police officer Lance Luckey were each suspended for 30-days following an executive session of the mayor and city council.

As we first told you yesterday, Brad Alexander resigned after 12-years on the department. He also apologized on his Facebook page (see above) for a post he wrote voicing his frustration and questioning the whereabouts of the mother after a two-year-old child had been struck by a car. So far we have not seen the exact content of the offending post.

The Dispatch reports the council was split in its vote with some worried about this being a free speech issue. The City of Columbus does not specific policy covering Facebook comments.

Sarah Fowler, The Dispatch:

The post reportedly attracted several comments along with multiple “likes”  before it was brought to the attention of Alexander’s battalion chief and fire  chief Ken Moore. Alexander and Moore met with mayor Robert Smith and members of  the city council last Monday to discuss the post and potential disciplinary  action. 

The events unfolded in executive session but multiple sources said both  firefighters Estes and Minga wrote letters of apology to the mayor and council.  Those sources also claim Moore recommended 30-day suspensions for the two.   

Chief of Police Selvain McQueen also reportedly recommended a 30-day  suspension for Luckey. Luckey reportedly voiced his objections to the  suspension, telling the mayor and council that he read the update from his cell  phone and did not see the entire status update or the comments left underneath  by various Facebook users. 

Facebook comment takes down another one. Columbus, MS firefighter resigns after controversial post.

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Above is an apology currently on the wall of the Facebook page of Brad Alexander, a 12-year member of Mississippi’s Columbus Fire & Rescue Department along with 19 messages of support . Alexander, a former rookie of the year for the department, resigned because of a post he made on Facebook that has since been taken down. Sarah Fowler from the The Dispatch reports two other firefighters and a cop who all ”liked” the comment face disciplinary action. The incident is expected to be part of an executive session for the mayor and city council tonight:

The original post has since been taken down but Alexander reportedly made  statements regarding a call where a 2-year-old child was hit by a car. In the  post, Alexander allegedly stated the child was unattended and questioned the  location of the child’s mother.  

Alexander reflected fondly on his time with the department and had a message  for the citizens he swore to protect.  

“Any citizens of the citizens of Columbus should never question the Fire  Department’s ability, it’s the best in the state,” he said.

Read the entire article

Social media & the fire service from people who get it. Let Chief Bill Boyd guide you & your department into a brave new world.

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Click here to purchase Chief Bill Boyd’s Social Media in Emergency Management videos

Those who have heard me speak or read my columns about social media the last few years know that I rarely fail to mention words of wisdom from two people, Gerald Baron and Bill Boyd. It was Baron’s book Now Is Too Late2 that put everything I learned as a reporter about news coverage and the impact of the Internet and social media into perspective. The book also took me into the world of Bill Boyd, a fire chief in Washington State.

Since reading the book I’ve gotten to know both men and stay current on their thoughts of the evolution of social media in the public safety/ emergency management arena through emails, phone conversations, Tweets, Facebook posts and their blogs (Bill’s It’s Not My Emergency and Gerald’s Crisis Blogger).

Bill Boyd is one of a very small number of fire service leaders who “gets it” when it comes to the crucial role of social media in emergency management. More important, Chief Boyd is constantly looking at some of the every day practices of the fire service and public safety and how they must evolve to include social media, not only to get the job done, but to stay relevant to the people you serve.

If you are a leader who is still hesitant about making SM a part of your department, or one who is looking for guidance and trying to understand what you got yourself into with Facebook, Twitter and all of the other platforms, let Chief Bill Boyd be your guide. Chief Boyd, along with Gerald Baron and Agincourt Strategies, have produced this video training series to give you what you need to know to understand how social media is changing emergency management and how you can leverage its power to protect both the public and your agency’s reputation.

I am honored to team up with these two as part of STATter911 Communications continuing efforts to help fire service leaders and others communicate effectively, whether it is part of the daily routine of serving the public or during a critical incident. In addition to these videos, STATter911.com will be running guest columns on social media from both Chief Bill Boyd and Gerald Baron.

Story of mother rescuing babies from fire goes viral. Unfortunately all such stories aren’t created equal.

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The man who convinced Channel 9 in Washington in 1985 to take a chance on a radio reporter with no TV experience had some important words of advice for the rookie TV reporter. Mike Buchanan said you can never go wrong with a story about kids, animals or the Washington Redskins. While none of those were necessarily topics I wanted to cover, the advice from one of the best TV journalists in the country was extremely accurate.

The same formula (possibly minus the Redskins) seems to apply to news on the Internet and social media. By now you probably have seen the images in the video above. This clip happens to be from a TV news story, but people in that newsroom most certainly first saw the pictures come across their computer screen or smart phone. How many other stories do you think that TV news operation ran from Santa Rosa de Temuco, Chile in the past five years? My guess is none. Local TV news doesn’t do a lot of stories from South America.

Dogs, especially puppies, are big on the Internet just as they are on TV. If you can apply what we think is a human characteristic to that animal (especially dogs) you will have a winner. How can you not be touched by the story behind the series of images taken on Thursday by photographer J. Monsalve.

DogHeirs.com (based on the original article at soytemuco.cl):

A heroic mother dog saved her 10-day-old puppies from a house fire in Santa Rosa de Temuco, Chile on Thursday. Sensing the danger to her babies, she picked the pups up in her mouth and moved them from the burning house to the safety of the nearby fire truck. She then gently placed the pups on the steps of the fire-truck as firefighters fought the blaze.

According to the various news reports about the rescue, one of the puppies later died of burns.

It is hard to deny it’s a beautiful story of a mother’s love. You will get no argument from me.

But would this story go viral in such a big way if it was about a human mother saving her children or a firefighter saving kids? I think not.

First of all, a photographer would have to get the pictures without someone in fire, EMS, law enforcement or the general public blocking the shot because they believe it is an invasion of privacy or a HIPAA violation. Then you would have the outrage by many that the pictures are too graphic.

So, let’s forget pictures of the event for a moment. Just hearing about that story of a dog rescuing all her puppies from a fire is one you will likely remember, tell your friends about and share on Facebook. You likely won’t forget this story.

This little picture of Beth Childers (on the left) is the only one I could find on the Internet. Shouldn’t her image and story be as well known as the dog from Chile?

My question is this, how many people in the general public or in the fire service know the name Beth Childers? If you don’t know the name, how many remember her story from Alabama just a month ago?

In case you forgot (and I admit it took me more than a few seconds to recall her name) here’s the story of firefighter, mother and grandmother Beth Childers.

My goal is not to criticize anyone for liking the images and the story from Chile. I was touched by them too. I just think it would be nice to put the same effort we do in celebrating the human characteristics we find in animals into celebrating the human characteristics we find in some of the extraordinary humans among us. Wouldn’t it be wonderful if Beth Childers story went viral too?

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Suspensions & demotions of ‘top responders’ upheld after Bel Air, MD Sonic Facebook shakedown. Termination of one firefighter pending.

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Image from Bel Air VFC website.

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Previous coverage of Bel Air VFC story here, here & here

The disciplinary process is mostly over following the incident in Harford County, Maryland where members of the Bel Air VFC posted comments to a members Facebook page about the local Sonic not providing discounts to firefighters. The case has prompted scrutiny of policies on freebies and social media.

Bryna Zumer, ExploreHarford.com:

Four Bel Air Volunteer Fire Company firefighters, who were suspended and/or demoted for their improper Facebook posts, have lost appeals of the disciplinary actions, Chief Eddie Hopkins said Monday.

An appeal for a fifth firefighter, who is facing termination from the volunteer organization, is still pending before the board of directors, according to Hopkins.

“What’s disappointing is these are some of my top responders, my seasoned people, which makes this much more difficult to deal with,” he said. “They’re guys who may not be in the top 10 or 20 [responders], but they are consistent guys who I can rely on.”

According to reporter Zumer, three of the five firefighters were reduced in rank and fourth will be on probation for six months. The suspensions of three firefighters were for 30 days.

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Elect Colorado’s Sheriff Justin Smith as the nation’s editor-in-chief. He’s the man who can protect us from all disturbing images.

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 Left to their own, the news media will continue to show images just like this one with no thought of the damage they are causing. Sheriff Justin Smith knows better. We need to take his plan to the nation.

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Read about new press controls in Colorado

STATter911.com previous column on Sheriff Smith

Larimer County Sheriff Justin Smith is my hero. He’s really showing those nasty news people who’s in charge. This is the guy we need on the national scene to finally get the out of control news media under the control of the government where it belongs.

After the arrogant TV news directors of Denver turned down Sheriff Smith’s request (see our earlier column) and kept showing burning and burned out homes, the man who was elected to be in charge got even (can you believe those insensitive, so called journalists actually showed things burning on the news?). According to an article by AP reporter Dan Elliott posted on Firefighter Nation, the sheriff has now issued brand new restrictions on the press covering wildfires in Northern Colorado. I know what you are saying and I’m with you. Can we even really trust a reporter to tell us what the sheriff is doing?

But if reporter Elliott is accurate (doubtful, considering how those people are), as part of Sheriff Smith’s continuing concern that a homeowner may have his or her privacy violated by seeing their destroyed home in the news before being officially notified, the sheriff is refusing to allow reporters and camera crews into areas they’ve typically had access to at previous wildfires in the region.

America needs Sheriff Smith. Here’s a guy who would make sure that all images of property destroyed by terrorist attack or other intentional act, accident or natural disaster have been properly cleared before being shown to the public. We’ve needed someone like Justin Smith for a long, long time.

With Justin Smith at the helm we would be spared live TV coverage of terrorist attacks or other unfolding disasters.

If he was in charge almost eleven years ago we wouldn’t have had to see any of the images from the attacks of 9-11 live on our TV screens. Sheriff Smith would have made sure access to the area by the reporters and photographers was restricted, and no images were seen until all property owners were officially notified by law enforcement.

When the next earthquake hits Southern California, Smith is the guy who can make certain no crumbling structures are viewed until after all home and building owners have been contacted.

When a jet goes off course and takes down an apartment complex, as it did in Virginia Beach, Virginia earlier this year, Sheriff Smith will see to it that every apartment dweller has heard the news from one of his deputies before even one image hits the airwaves.

The next time a single family home of lightweight construction catches fire and spreads to three or four neighboring homes and melts the siding off four or five others, Sheriff Smith will have the backs of the public. There will be no live TV chopper pictures of the destruction until each homeowner gets the word.

Everyone who lived in these apartments would have been notified first hand before the first image hit the screen if Justin Smith had his way. That’s why need him as our nation’s editor-in-chief.

This arrogance by the press, especially TV news, has gone on far too long. At the Museum of Radio and Television in New York, you can see for yourself, as I have, that as far back as a 1961 wildfire in Topanga Canyon in Los Angeles County, that KTLA-TV was showing live helicopter video from its chopper of homes burning. I can assure you no one notified those homeowners before the images were televised. And that’s probably because Justin Smith wasn’t born yet to protect us from this outrageous violation of our privacy and our freedoms.

I know if I were one of those resident in the path of a wildfire I wouldn’t want to know instantly my house burned down via some heartless TV news person doing a live report. No matter how many hours or days it took, it would be much better to be in the dark without such information, until, as the country’s Founding Fathers had intended, the home’s next of kin were properly notified by an elected official.

That’s all changed now. There’s a new sheriff in town. I urge both men who want to occupy The White House come January 21, 2013 to please consider naming Justin Smith as the nation’s first editor-in-chief. It’s time for the President to make sure the news people understand that a free press really means that the people who were elected by the citizens are free to make the rules. A man like Sheriff Smith, whose department also warned of unauthorized Facebook pages about the Colorado fires, could also be the guy to get this whole social media thing under control, with all of these citizens with cameras posting anything they want, whenever they want.

Better yet, this new national post should be a cabinet position with a name that everyone can clearly understand. How about Minister … I mean, Secretary of Information? It has a nice ring to it.

Is it ethical for firefighters & police officers to accept freebies? The Bel Air FD Facebook incident has reporters checking policies regionwide. Some tips from Dave.

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Previous coverage of Bel Air VFC story here & here

In the past, STATter911.com has warned about trends in news stories that end up becoming issues for fire departments across the country. Most of these have been about budget concerns like claims of excessive overtime, sick leave and shift swapping. There have been clear patterns in how those stories evolved in multiple jurisdictions across the country. Often they’ve hurt the image of firefighters (even when there has been no wrongdoing). Here’s my latest warning. Is a free cup of coffee the next one to bring unwanted scrutiny to your department?

It’s happening around Baltimore, Maryland right now. The Baltimore Sun is asking questions about policies for public safety employees accepting free food and drink. This began with the story we brought you from Harford County, Maryland where the Bel Air VFC took strong disciplinary action against some of its members who complained on Facebook that the local Sonic provided discounted meals for police officers and the military but not firefighters.

This has the Sun’s reporters asking other local jurisdictions, and ethics experts, some tough questions on the subject. Here’s an excerpt from yesterday’s article by Colin Campbell:

Such freebies are as old as jokes about police and doughnuts — and cups of complimentary coffee. Many restaurants and convenience stores give uniformed police and firefighters discounts to thank them for their service — and even encourage them to frequent the establishments and provide unofficial security. Some have store policies that guarantee the perks.

But police and fire supervisors say public servants must walk a narrow line to ensure that such courtesies don’t create an expectation of preferential treatment on either side.

Previously, ExploreHarford.com (affiliated with The Baltimore Sun), in an article by Bryna Zumer and Kayla Bawroski, looked beyond Bel Air to the rest of Harford County:

The Harford County Sheriff’s Office, meanwhile, does not allow its members to accept discounts, nor does the Maryland State Police, and at least two of the three municipal police departments in Harford set some standards regarding acceptance of discounts or gratuities.

The International Association of Chiefs of Police has a clearly stated policy in the Abuse of Law Enforcement Powers or Position section of its Model Policy On Standards of Conduct:

“Officers shall not use their authority or position for financial gain, for obtaining or granting privileges or favors not otherwise available to them or others except as a private citizen, to avoid the consequences of illegal acts for themselves or for others, to barter, solicit, or accept any goods or services (to include, gratuities, gifts, discounts, rewards, loans, or fees) whether for the officer or for another.”

It also states: “Officers shall report any unsolicited gifts, gratuities or other items of value that they receive and shall provide a full report of the circumstances of their receipt if directed.”

I am not posting this to tell you what your policy should be. My point in sharing articles like the Bel Air VFC incident is to get you thinking how this may relate to your department, whether it’s a policy on social media, asking for a fire department discount, or dealing with the news media.

My advice for fire service leaders on this topic is the same as for the budget related stories I previously wrote about:

  • Get your house in order now before a reporter starts asking questions
  • Take corrective action on abuses you uncover
  • If you believe any problems you discovered are likely to become news consider breaking the news yourself
  • Be able to publicly defend your policies
  • If you are unable to publicly defend it change the policy

Those ghouls are at it again. TV stations turn down Colorado sheriff’s request not to show burned or burning homes.

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Warning: The video above is not authorized and some may find it offensive.

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Did you hear the latest from those damn unpatriotic, liberal, Commie sympathizer, whining news media types? You won’t believe this one. You better take a Valium because when you read the details you’re going to want to suspend the First Amendment immediately, if not sooner.

Can you believe while covering this tragic wildfire ravaging parts of Colorado, the TV stations in Denver and beyond dared to show video and pictures of burned out and burning homes?

Those heartless and uncaring ghouls. Actual burning homes where people once lived! I’m serious. They should take away the license of any TV station that does that.

The worst part is the TV stations continued transmitting these pictures after being warned by the Larimer County Sheriff’s Office.

 One of those shocking KDVR-TV images the sheriff doesn’t want you to see. Some folks think the TV station should be sued.

Joanne Ostrow, a reporter (yes. one of those) from the Denver Post, wrote this about those unsavory news people:

At times the journalistic imperative to deliver news clashed with authorities’ efforts to control the flow of information.

On Monday, the Larimer County Sherriff’s Office issued a request to the media not to show photos of destroyed homes out of respect to homeowners.

Station managers acknowledged the sensitivity of the issue, but turned aside the plea on journalistic grounds.

“While we have deep respect for what Larimer County is asking, at the same time we are hearing from the same community that they want to know,” said Jeff Harris, News Director at 7News. The outpouring of response regarding the station’s extended coverage has been rewarding, he said.

“We certainly understand the emotional nature of those images,” said CBS4 News Director Tim Wieland. “In fact, many news events in our community can be difficult to watch for those who are directly affected. However, while we take care not to show inappropriate images, our job at the end of the day is to cover the news.”

When did the people of Colorado elect Mr. Wieland or Mr. Harris so they could make these decisions about what we should see? Last I looked, Sheriff Justin Smith was chosen by the voters to be in charge.

Come on folks. Freedom of the press does not mean you can just go around shooting pictures and video of news worthy events and put them all over the television and the Internet for just anyone to view. That certainly isn’t what our founding fathers had in mind.

I’m sure what the guys who started this great country were thinking is more in line with what a man named Charlie Brown wrote on the Facebook page of KDVR-TV (FOX31):

The Larimer County Sheriff Dept needs to sue the hell out of EVERY News Media Station, especially FOX31, due to the fact they they announced they did NOT want any homes being shown (burning or not) on TV due to the fact it would cause emotional distress for the owners of the homes in the fire zone. Mitt Romney should sue FOX31 because the only commercials they’ll show on their station (containing his name) are anti-Romney commercials. I’m even gonna request to be one of Romney’s, and the homeowners Legal Advisory Board. You screwed up FOX31, accept the consequences for your actions. 

At least it’s hearteneing to see there are some other patriots who posted and let it be known they agree with Mr. Brown.

To make matter worse, I have also learned there are now Facebook and Twitter accounts about the fires that were not okayed by the Larimer County Sheriff’s Office. WTF!

I quote from a press release yesterday at 4:00 PM by John Shulz, the public information officer for the Larimer County Sheriff’s Office:

There are no official Facebook or Twitter accounts for the High Park Fire. Any sites that exist are not authorized.

Seriously folks, we can’t be having this. It’s bad enough that the news media think they have the right to provide information to the public that isn’t approved, but now the average citizen is doing this through social media.

If we begin letting just any Joe Schmoe on Facebook, or some schmuck with a blog have their say whenever they want, without authorization, won’t that be the end of our free society? (BTW, someschmuckwithablog.com is one of those sites not authorized by any sheriff and it should be shut down immediately.)

Doesn’t this idea of citizen journalists with their posts, Tweets and blogs go against everything this country has stood for? When will it end?

UPDATE: Bel Air, MD chief suspends, demotes & recommends dismissal in Facebook burger shakedown. So far, a textbook example on how to handle bad news. Read department statement.

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Image from WBAL-TV.

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Previous coverage of this story

Watch Bel Air VFC president’s TV interview

UPDATED 11:30 AM: Bel Air VFC sent STATter911.com its official statement about the Facebook postings (click here). Here is an excerpt from the statement:

“This is unacceptable behavior of our membership,” Chief Hopkins said. “I am extremely disappointed and ashamed that any of our members would make these statements. This type of activity has been dealt with swiftly. I cannot express my disappointment to these members enough. They have brought great disrespect to the company, their fellow firefighters and those they serve, you the public, and for that I apologize. I hope that those who are reading this continue to believe in the mission of the Bel Air VFC and continue to trust us with your medical and fire emergencies.” In the coming weeks the Bel Air VFC will be conducting training for all members on the aspects of social media through varied legal experts.  

It is unfortunate that, within the same week that volunteer fire organizations in Harford County came together to perform flawlessly during the tornado event and their good names have been tarnished by this childish behavior. It is important for all to know that we as firefighters do this job because we want to and not because we get something material out of it. Firefighters shouldn’t expect something for the job they do nor should they ask for it. Those firefighters that do ask are in it for all the wrong reasons.

EARLIER:

In handling the bad news Bel Air VFC Chief Eddie Hopkins seems, so far, to be making all the right moves. The man who heads the largest firefighting force in Harford County, Maryland, and is also chairman of the Board of Town Commissioners for Bel Air, appears to have tackled this head on after learning Monday morning of the Facebook posts by his members that started May 30. When Bryna Zumer a reporter for ExploreHarford.com first contacted Hopkins that day, even before verifying his members had posted the somewhat threatening remarks to the management of the local Sonic, the chief made it clear what he thought about this, “In my mind, that is pretty egregious and that is a very poor attitude, if they are firefighters.”

Later in the day the chief had identified six of Bel Air’s members who had made posts complaining about the burger joint failing to provide firefighters with the same discount given police and military. Hopkins vowed action.

A day later, Chief Hopkins had some answers when reporter Zumer checked in. Eight members were involved in some form. A demotion, suspensions and a recommendation of termination have taken place for four whose comments Hopkins found to be the most offensive.

Those comments, which included talk about a dumpster fire occurring at the Sonic and the fire department failing to respond to calls for help, sparked some outrage in the community. And why shouldn’t there be outrage? The Facebook postings give the impression of a mob type shakedown where a store owner is told to pay for protection so something awful doesn’t happen to their business.

Judging by the newspaper accounts, Chief Eddie Hopkins assessed the seriousness of this situation immediately and began taking the right actions and sending the right message in order to restore the faith of the community in his department.

Tony Coliano, who is president of Bel Air VFC, was just as clear with his message in an interview yesterday telling WBAL-TV, “You cannot slam this fire company or our citizens or embarrass our fire company  as a member of our fire company. That is conduct unbecoming of a member.” Coliano also apologized to firefighters for the actions of the Bel Air members.

Running, hiding and blaming the press, as many do, rarely works. Getting the bad news out of the news as fast as possible by dealing with the issue head on, taking decisive action and providing a clear message should be the goal.

Here’s the latest from Bryna Zumer at ExploreHarford.com:

The chief of Harford County’s largest and busiest fire company says he has suspended three members and demoted a fourth over inappropriate posts that were made on a member’s Facebook page after he complained about not receiving a discount at the Bel Air Sonic drive-in restaurant and some responses suggested they not respond to any fire calls at the business.

One of the three who was suspended was also demoted in rank, BAVFC Chief Eddie Hopkins said Tuesday morning.

Hopkins said further disciplinary action is pending against some of the four, whom he said he has recommended be terminated from the fire company for their actions.

NOTE: I will be holding a class for the Chief’s Leadership Forum at Firehouse Expo on Wednesday, July 18 on handling bad news. The Bel Air VFC Facebook incident has just been added to the program. Come join the discussion.

Maryland fire company investigates firefighters over Facebook posts. Bel Air VFC members upset over lack of discount by fast food place.

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From Bel Air VFC website.

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According to ExploreHarford.com’s Bryna Zumer, these were some of the Facebook posts that prompted an internal investigation of members of the Bel Air Volunteer Fire Company in Harford County, Maryland:

Even when myself and a full engine crew are in turnout gear at Sonic for lunch, the manager still says only police and military get discounts. Cool, thanks we appreciate the support.

Let’s make sure they don’t get a response.

Go set the Dumpster on fire.

Wait till its on fire, then see what he says.

Those posting said that the local Sonic gives discounts to police and those in the military but not firefighters.

BAVFC Chief Eddie Hopkins told reporter Zumer that by late yesterday he had been able to identify six firefighters who made the posts:

Hopkins said firefighters are cautioned that they represent the fire company when they are out in public and should act accordingly.

“We don’t tolerate this kind of behavior,” Hopkins continued. “I’m embarrassed and extremely disappointed that any of our members would make these statements.”

He also said Bel Air has a social media policy for members, which he said “respects the right to free speech” but does not permit “comments such as I read; we don’t tolerate that.”

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Read Miami-Dade investigative report into Trayvon Martin case Facebook rant. Despite apology Captain Brian Beckmann demoted two ranks to firefighter. Read statements from union & mayor.

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Previous coverage here, here and here

Watch WPLG-TV story

Read Miami-Dade 33 page investigative report

WSVN-TV:

The Miami-Dade Fire Department has decided on a two-rank demotion for Brian Beckmann from fire captain to firefighter effective immediately, after a two-hour administrative meeting on Monday.

A 33-page document detailing the allegations against former captain Beckmann and the meeting claims he violated county and department policy with posts he made on his personal Facebook page having to do with the Trayvon Martin case.

In addition to his demotion, Beckmann will have to go through diversity training and have a psychological evaluation. Miami Beach Mayor Carlos Giminez supported the decision in a statement saying: “… Public servants have a responsibility to uphold the highest levels of integrity and decency, especially when you consider our multicultural, multiethnic community. There’s no such thing as being off-the clock; we are public servants 24/7 and must conduct ourselves with the utmost professionalism at all time.” 

Diana Moskovitz, Miami Herald:

Capt. Brian Beckmann’s post lambasted the prosecutor, Angela Corey, who charged George Zimmerman with second-degree murder in Martin’s death.

In the post, Beckmann suggested “urban youth” are the products of “failed, sh–bag, ignorant, pathetic, welfare dependent excuses for parents.”      

He also brought his fellow firefighters into the post, saying: “I and my co-workers could rewrite the book on whether our urban youths are victims of racist profiling or products of their failed, sh–bag, ignorant, pathetic, welfare dependent excuses for parents, but like Mrs. Corey, we speak only the truth.”

It ended with, “They’re just misunderstood little church-going angels and the ghetto hoodie look doesn’t have anything to do with why people wonder if they’re about to get jacked by a thug.”

WFOR-TV:

In addition to the loss of rank, the 17-year-fire department veteran’s paycheck will take a major hit because a firefighter’s salary is dramatically less than a fire captain. The amount is still unclear but CBS4 found Beckman made $125,616 as a Captain during a 2007 investigation done on firefighter salaries. 

Before returning to work Beckmann will have to undergo a psychological examination by a county doctor and be required to take diversity training courses.

Beckmann, with the help of the firefighter union, is expected to appeal the demotion.

“Today the Fire Chief demoted Brian Beckmann by two supervisory ranks back to the rank of Firefighter. As union President, I believe this discipline is excessive,” said Rowan Taylor in a statement.  “We will immediately file an appeal to an independent arbitrator.  We anticipate that the case will be heard within the next few months.  The decision of the independent arbitrator will be final and binding.”

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UPDATED: Miami-Dade Captain Brian Beckmann demoted to firefighter. Psychological eval ordered over Facebook rant on Trayvon Martin case. Mayor says ‘we are public servants 24/7′.

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Miami-Dade Fire Rescue picture of Brian Beckmann.

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Read entire Miami-Dade investigative report

UPDATED from WPLG-TV (Click here to watch story):

Miami-Dade County Mayor Carlos Gimenez released a statement Monday saying that he supports the decision to demote Beckmann.

“The comments made by Captain Beckmann were reprehensible and will not be tolerated. We can’t have our employees, especially a supervisor, making such disparaging comments about any member of our community, much less one of our own employees,” Gimenez said.

The mayor said he has directed staff members to revise the policies connected to the issue.

“There’s no such thing as being off-the-clock; we are public servants 24/7 and must conduct ourselves with the utmost professionalism at all times,” Gimenez said.

WFOR-TV:

A Miami-Dade fire captain, under fire for his controversial Facebook comments in the Trayvon Martin case has been demoted.

Captain Brian Beckmann fell from the top of the command in his firehouse to the lowest rank of firefighter, CBS4 News has learned.

In a decision expected to be announced later Monday, the Miami-Dade Fire Department is expected to make a statement that it no longer feels comfortable with Beckmann in a supervisor position.

WPLG-TV:

In addition to the demotion, Beckmann has been ordered to undergo a psychological evaluation and diversity training. He is on paid medical leave.

Beckmann told Local 10′s Roger Lohse that the mayor wanted to fire him, but the chief and the union stood up for him.

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