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Each year thousands of film makers compete in the Doritos commercial Super Bowl challenge. This year a local fire company is hoping to walk away with the $1 million dollar prize!
The Union Deposit Fire Company in South Hanover Township created the 30 second ad seen above for the annual Doritos ‘Crash The Super Bowl’ commercial contest.
The top prize is $1 million dollars. They`re hoping exposure from the commercial will encourage people to volunteer at the fire house; and the firefighters already have big plans with what they`ll do with the winnings.
A Dauphin County fire station's submission for a Doritos commercial contest is in the running to be featured in the Super Bowl and a cash prize that could help revitalize the aging station.
Shot using mostly volunteers and social members of Dauphin County's own Union Deposit Volunteer Fire Company 47, the ad was the brainchild of firefighter and photographer Andy Dresher, who had a career shooting advertisements and in photography. The station's 30 second entry was submitted earlier in the year and revealed along with thousands of other entries in Doritos' Crash the Super Bowl VIII contest, which closed Sunday at midnight.
"I'm actually an independent film producer and have entered the contest three times before this but I never got anything close to what we've been seeing so far," Dresher said. "When I saw the number of views: 11,000 in five days? That was amazing."