How to keep your fire department from being featured on STATter911.com. Don't be the next must see video.
Gateway Midwest Fire & Leadership Training in St. Charles, Missouri
Liberty Regional Fire & Leadership Training in King of Prussia, Pennsylvania
Use promo code STATTER to get a 10% discount off the early bird discount (between now and September 15)
I am on the road working my way to Atlanta next week for FRI. If you will be there, please come see me on Friday morning (August 26) at 10:30 AM for Today's PIO: Building Reputation Equity in the Digital Age.
On October 21 through October 23 I am heading to St. Charles, Missouri as part of a roving gang of fire service educators who make up Go Forward Training. Looking at the names of who will be there I am figuring they brought me along as the court jester to provide comic relief (or they just need someone to abuse).
Apparently they are going to use me in a couple of roles for the weekend (most likely sweeping floors and carrying bags) but my main purpose will be to teach you how to keep your fire department from being one of those "must see videos" or "must read stories" on STATter911.com. You know the type of stories I am talking about. Ones where the local news media or a citizen's video doesn't show the department in the most favorable light.
I proposed that the easiest way to handle this was for those attending the weekend show up with large check in hand made out to STATter911 Communications. The Go Forward corporate attorneys frowned upon that idea using words like terrorism and blackmail. Typical lawyerly response. They seem to shoot down every foward thinking good idea.
Instead, I am going to have to actually prepare something and teach you about the common mistakes that plague fire department after fire department, particularly in the age of social media. I think there is a lot to learn right from the pages of STATter911.com (he's so modest). The session is titled Don’t Be a STATter911 Headline: Reputation Management in the Digital Age.
Check out all of the other great hands-on and classroom sessions at Gateway Midwest Fire & Leadership Training, October 21-23, 2011 in St. Charles, Missouri. Remember, please tip the man picking up your bags well. And use the promo code STATTER when registering between now and September 15 for a 10% discount off the already discounted early bird rates (usually they charge more when they hear my name).
By the way, some of the same group will be in King of Prussia, Pennsylvania from November 4-6.
